Se och hör Sir Martin Sorrell – WPP:s starke man berätta om hur han helst skulle se reklambyråerna fungera – utan kreatörerna…
“It’s the world’s very first fully-automated creative department. Account planners simply stuff their briefs into its backside — on the left where the wires are — and within seconds multimedia, fully integrated award-winning ads come fizzing out the front at 35 kilometers per hour.”
Han förnekar sig inte.